Expanding Reach to New Customers with Paid Search Advertising

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A client wanted to expand their reach to potential new clients and take advantage of a reduction in competition advertising budgets. We implemented a strategy shift from brand terms to lower funnel non-brand terms capitalizing on excellent manufacturer offers in ad copy.

Results

Cost decreased by 8.46%
Clicks increased by 25.71%
Web Leads increased by 275.00%
Key Page Views increased by 52.43%
New Users increased by 45.10%
Pages / Session increased by 10.43%

We saw a 275% increase in web leads and a 45% increase in new users to the site. KPIs were improved across the board and the client reported a record sales month.