Google
Vehicle Ads
Specifically target customers who are actively searching for vehicles, ensuring that dealers reach potential buyers at a critical point in their decision-making process.
What is Google Vehicle Ads?
Google Vehicle Ads is a lower funnel type of search advertising which allows automotive dealerships to share their current full inventory of vehicles available for sale on Google search engine results pages (SERPs). It focuses on interested users by getting in front of pertinent shopper search queries with high car shopping intent.
Why Vehicle Ads?
Users are taken directly to the vehicle description page (VDP) of the auto dealership’s website when clicking a Vehicle Ad to continue down the shopping path. Everything comes together to help provide a holistic shopping experience as Vehicle Ads display key vehicle information to users on Google SERPs. This includes vehicle images, make, model, price, mileage, and advertiser name.
These clicks are typically more qualified as shoppers are shown the most relevant vehicles consistent with what they are searching for on Google. Taking users directly to the VDP also makes it easier for shoppers to take the next step, whether it’s submitting a lead conversion, calling the right phone number, or getting the address for an in-person store visit.
How to Get Started
10TH DEGREE can help you get started on Google Vehicle Ads with your target monthly advertising budget and a one time $699 setup fee. This includes getting the product feed with the required data provided to Google for review and approval along with managing your Vehicle Ad campaign.
Reach out to us at contact@10THDEGREE.com today to learn more about getting started on Google Vehicle Ads.